Hotel Marketing Consultant
Rachel is a fractional task force marketer who helps resorts maintain momentum with revenue-driving initiatives, awareness and branding strategy, and agency engagement while they identify the perfect permanent Director of Marketing candidate. Rachel’s strategic approach to task force marketing allows her to quickly immerse herself within a resort, all while keeping ownership groups happy with weekly status updates.
Drawing on over 15 years of diverse experience in the hospitality industry, including key roles at prestigious establishments like Hilton Hotels & Resorts and Waldorf Astoria, Rachel established ADCOTO.
ADCOTO specializes in offering interim Fractional Director of Marketing services to resorts during crucial times such as leadership transitions, high-profile openings, and conversions, leveraging Rachel’s extensive expertise, network, and passion for the industry.
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Hotel Marketing Services
Marketing Task Force
Providing specialized, ad-hoc, Director of Marketing support during hotel launches and transitional phases. Allow resorts to maintain momentum with revenue-driving initiatives, awareness and branding strategy, and agency engagement while they identify the perfect permanent candidate.
Onboarding and Training
Provide hotel marketing onboarding and training to new hires, office hours for leaders who need strategy or tactical advice, and expertise during hiring periods for agencies and full time employees.
Subject Matter Expert
Working with Subject Matter agencies to provide hospitality marketing consulting.
Prior Experience
Senior Marketing Manager
Cluster Marketing role managing 3 iconic Waldorf Astoria properties on behalf of ownership group, BRE, focusing on reopening a closed property, relaunching and reopening a property post-renovation, and developing and management of budgets to align spending strategy with revenue goals.
Digital Marketing Manager
Led digital marketing strategies for the only Forbes four-star hotel and casino in the state of Michigan. Directed a dynamic team of digital marketing specialists and an intern. Developed and executed a top-tier marketing mix to increase online presence and engagement through email marketing, social media, and online advertising.
Digital Marketing Consultant
Recruited as an independent contractor to lead digital project management. Analyzed marketing budgets and corporate goals and collaborated with senior leadership to develop a marketing roadmap.
Marketing
Led content development and integration for 40 unique websites during a corporate merger.