ADCOTO Hotel Marketing

hotel marketing support

ADCOTO is a boutique hotel marketing consultancy supporting luxury hotels through interim, ad-hoc, and project-based marketing leadership. I help keep marketing initiatives moving, agencies aligned, and stakeholders confident during times of transition, launch, or growth.

Read The Hotel Marketing 5.15 Newsletter

Contact Rachel

View Services & Case Studies

About

Featured Clients & Brands

About

ADCOTO is a boutique hotel marketing consultancy led by Rachel Watroba, specializing in interim, ad-hoc, and project-based marketing support for luxury hotels and resorts.

Armed with a public relations degree (and an ex-journalism major), a love of hotels and reading, and an incurable obsession with connecting trends and writing about them, Rachel brings a sharp editorial eye to hotel marketing strategy. She has over 15 years of hospitality experience, starting at Caesars Palace and eventually leading marketing efforts for iconic properties like MGM Grand Detroit, Arizona Biltmore, and Grand Wailea Maui—two of Hilton’s flagship luxury resorts. Her specialty is stepping in during times of transition, opening, or leadership turnover, keeping strategy grounded while moving projects forward.

Based in Commerce, Michigan, Rachel partners remotely with hotel teams across the country. When she’s not deep in brand strategy or campaign copy, you’ll find her writing, going on adventures (or freezing in a hockey rink) with her three kids, golfing with her husband, or cuddling with her golden retriever, Brownie.

team

Prior Experience

Grand Wailea Maui / Arizona Biltmore

Senior Marketing Manager

Cluster Marketing role managing 3 iconic Waldorf Astoria properties on behalf of ownership group, BRE, focusing on reopening a closed property, relaunching and reopening a property post-renovation, and developing and management of budgets to align spending strategy with revenue goals.

MGM Grand Detroit

Digital Marketing Manager

Led digital marketing strategies for the only Forbes four-star hotel and casino in the state of Michigan. Directed a dynamic team of digital marketing specialists and an intern. Developed and executed a top-tier marketing mix to increase online presence and engagement through email marketing, social media, and online advertising.

Freelance

Digital Marketing Consultant

Recruited as an independent contractor to lead digital project management. Analyzed marketing budgets and corporate goals and collaborated with senior leadership to develop a marketing roadmap.

Caesars Entertainment

Marketing

Led content development and integration for 40 unique websites during a corporate merger.

team

Services

Education

Ferris State University
Bachelor of Science
Public Relations

Certifications

Hospitality Digital Marketing Certificate, Cornell University

Hospitality and Tourism Management Certificate, Florida Atlantic University

Certified Hospitality Digital Marketing Certification, HSMAI

Google Project Management Certificate via Coursera

Associations

HSMAI Member
Project Management Institute (PMI) Member

Services

Testimonials

I highly recommend Rachel for any interactive marketing role. She is well versed in SEO, SEM and Social Media and she takes on every task with energy and a smile.

An effective team player, she is a reliable and valuable employee. She carefully evaluates client needs and proposes a unique solution. She is poised and polished in front clients and her ability to translate the technical into plain English puts them at ease.

AnnMarie Malysz, Detroit Media Partnership

Rachel was integral to the marketing team and led all digital marketing strategies while optimizing marketing channels for conversion, revenue and other KPIs. Rachel is an expert at analytics and is highly motivated, organized and creative and a superb collaborator. I often referred to Rachel as the “resident genius,” as I relied on her to round out every campaign with her savvy. She has the highest level of integrity and delivers way beyond expectation.

Yvonne Biegel, Conrad Punta de Mita

[Rachel was] the most incredible partner and absolute lifeline at Arizona Biltmore, A Waldorf Astoria Resort. We accomplished so much together!

Rachael Giannecchini, Hotel Brand Marketing Consultant