Services & Case Studies

Work With Me

Working with ADCOTO Hotel Marketing is simple, flexible, and designed to activate quickly so your marketing momentum doesn’t stall.

What to Expect

Quick Onboarding
Once approved, I begin right away—setting up project management tools, aligning on communication preferences, and prioritizing initiatives so we can hit the ground running.

Flexible Commitment
I work on a month-to-month basis with most clients, typically in blocks of 10–40 hours per month. I offer both hourly and retainer options to fit your workflow and budget.

Clear Communication
You’ll receive a weekly 5–15 recap every Monday, outlining last week’s progress, upcoming priorities, roadblocks, and opportunities. Adjustments are made in real time based on evolving business needs.

Simple Terms
No long-term commitment required. Either party can end the agreement at any time.

Case Studies

How I’ve Helped Hotels and Resorts Achieve Their Marketing Goals

Contact Rachel
hilton motif seattle marketing
resort marketing

Client: Hilton Motif Seattle
Engagement: Interim Director of Marketing
Scope: Brand Transition and Launch Support

Summary
Brought on during the pre-transition phase, Hilton Motif Seattle was in the process of rebranding from Motif Seattle, a Hyatt Hotel, to a Hilton property. The transition saw the departure of many long-term Hyatt team members, creating leadership gaps in the marketing function.

Approach
Rachel provided seamless interim marketing leadership, implementing Hilton brand processes and ensuring the property was well-positioned for its launch under the new flag. Key responsibilities included:

  • Launching the new branded website, motifseattle.com.

  • Developing and initiating marketing plans to drive awareness and revenue in the rebranded phase.

  • Presenting growth strategies and monthly performance updates to ownership.

  • Creating new branded collateral in line with Hilton standards.

  • Coordinating with agency partners to activate marketing campaigns under the new branding.

  • Rebranding the hotel’s restaurant, Frolik, and launching a new BentoBox website, FrolikSeattle.com.

  • Drafting a new Marketing Manager role description, identifying candidates, and successfully onboarding a new-to-Hilton manager.

Impact
The property entered the Hilton portfolio with a fully operational marketing foundation, clear brand positioning, and a trained marketing team member in place to carry the work forward.

Client: Fairmont Orchid and Fairmont Kea Lani
Engagement: Consulting and Growth Marketing
Scope: Interim Marketing Support, Analytics, and Paid Social

Summary
Following the departure of the long-term regional digital marketing leader for Fairmont Kea Lani and Fairmont Orchid, Rachel was engaged to provide interim support while the properties evaluated how to restructure the role.

Approach
Rachel conducted a comprehensive audit of each property’s digital presence, identified untapped opportunities, and collaborated with leadership to design future marketing roles. Key actions included:

  • Recommending an updated structure for digital marketing support across both properties.

  • Creating the Senior Marketing Manager position for Fairmont Kea Lani, leading the candidate search, and onboarding the successful hire.

  • Advising Fairmont Orchid leadership on redistributing marketing responsibilities to existing team members for efficiency.

  • Providing ongoing consulting to both properties, including:

    • Monitoring and analyzing performance analytics to identify trends and opportunities.

    • Participating in weekly revenue and digital calls to align campaigns with demand shifts.

    • Managing paid social and performance marketing campaigns for measurable growth.

Impact
Both properties gained a clear, sustainable marketing structure, improved digital performance visibility, and targeted paid campaigns that continue to drive awareness and revenue.

hawaii hotel marketing

Client: Ka La‘i Waikīkī Beach, LXR Hotels & Resorts
Engagement: Fractional Marketing Support
Scope: Marketing, Collateral, Agency Management, FAM and Influencer Management, Paid Social and OTA, Content, Analytics

Summary
Rachel was engaged to provide interim marketing leadership during the property’s transition from Trump Waikiki to Ka La‘i Waikīkī Beach, an LXR Hotels & Resorts property. The role involved managing all aspects of the rebrand while ensuring the hotel maintained visibility and momentum during a critical changeover period.

Approach
Key actions included:

  • Launching the Hilton-branded KaLaiWaikiki.com website.

  • Onboarding new agency partners and establishing clear workflows.

  • Leading new content creation and collateral rebranding in alignment with LXR brand standards.

  • Developing marketing plans and activating new campaigns in Koddi and across paid social channels.

  • Managing OTA advertising to maintain market share during transition.

Following the rebrand, the property identified budget limitations ahead of a planned renovation, making a full-time marketing position impractical. Rachel remained on as a fractional marketing leader, supporting:

  • Marketing oversight through the renovation and the launch of three new restaurants.

  • A multi-day FAM experience for Virtuoso Travel Advisors, along with national media and National Geographic coverage.

  • Data-driven paid digital campaigns to target evolving market segments.

  • A re-engagement campaign for the Japanese market in partnership with Pacific Rim.

Impact
The property navigated a complex brand transition, renovation, and market repositioning with consistent marketing leadership, resulting in sustained visibility, successful restaurant launches, and targeted audience growth in key international markets.

Client: Conrad Punta de Mita
Engagement: Interim Marketing Support
Scope: Project Management, Content Creation, Audits

Summary
Opened in 2020 during COVID-19 with limited resources, Conrad Punta de Mita faced staffing changes and welcomed a new Complex Director of Marketing. Rachel was brought in by the newly appointed Complex DOM to provide targeted interim support, ensuring the property’s marketing foundation was organized, consistent, and ready to scale.

Approach
Key actions included:

  • Auditing the property’s digital footprint and presence across third-party sites to identify gaps and opportunities.

  • Collaborating with the Leisure Sales Team to develop a yearly editorial calendar and messaging guide that could be quickly accessed for travel partner content requests.

  • Creating and publishing blog posts aligned with brand storytelling and seasonal initiatives.

  • Developing a monthly newsletter, including templating, copywriting, and content curation for ongoing engagement.

Impact
The property gained a clear, organized content strategy, improved third-party accuracy, and a repeatable marketing framework to support sales efforts and maintain consistent brand messaging.

freelance hotel marketing consultant
hilton boston park plaza marketing

Client: Hilton Boston Park Plaza
Engagement: Interim Marketing Support
Scope: Agency Management, Marketing Team Onboarding, Photoshoots, Activations, Opening

Summary
In 2024, Boston Park Plaza, a nearly 100-year-old landmark in the heart of Boston’s Back Bay, transitioned from an independently run hotel to Hilton Boston Park Plaza. Rachel joined the Hilton corporate opening team to support the brand transition and remained as Interim Marketing Leader for six months while the property recruited a permanent candidate.

Approach
Key actions included:

  • Supporting the transition to Hilton platforms, systems, and brand processes.

  • Coordinating agency onboarding and building workflows for ongoing collaboration.

  • Leading a full-property photoshoot aligned with Hilton brand standards, including developing photography briefs, sourcing photographers, and directing shoot days.

  • Creating and executing a Chinese New Year activation in partnership with Wah Lum Kung Fu Boston, featuring a custom dragon dance that blessed the hotel and celebrated the local community. This activation connected the property with neighboring Chinatown and drew media and guest engagement.

  • Visiting the property frequently to oversee photoshoots, activations, and brand integration.

Impact
The property launched successfully as part of the Hilton portfolio with high-quality branded visuals, engaged local community partnerships, and a streamlined marketing operation ready for its permanent leader to build upon.