Technology advancements keep us fresh on our toes, with new words popping up everyday. Here is a list of terms I’ve had to look up in the past (and hospitality terms in general):
Hospitality Marketing Terms and Acronyms
- ROAS:
- RevPar:
2025 Terms I’ve Learned
- Digital Twin: a virtual replica of a hotel or its components, like rooms, systems, or even entire processes, that is dynamically updated with real-time data
- AEO: Answer Engine Optimization
- AIO: AI Optimization
- GEO: Generative Engine Optimization
- Vibe Marketing: VIBE is an acronym for Velocity, Identity, Boundaryless, and Emotions first. A dynamic approach that uses AI, automation, and real-time insights to help hotels create faster, smarter, and more adaptive campaigns. In simple hotel marketer terms: using technology (such as chatgpt) to determine the mood of your guests, analyze the market, and determine what is currently resonating to help quickly prepare content, campaigns, and communication.
- Vibe Coding: A dynamic approach that blends AI, automation, and real-time insights to help hotels design campaigns that are faster, smarter, and more adaptive. As an example, I was looking for a specific look for my online pomodoro timer and was able to vibe code an output based on 25 prompts that got the product to where I wanted it to be.
- Smellmaxxing:
- Scent layering: