Some of my favorite resorts with standout festive programming have dedicated landing pages or even full microsites. I keep a running list of well-executed examples by theme, including Festive, for inspiration. While building the Festive Planning Guide, I also dug into media coverage to see what properties are getting attention.
One surprising pattern? Many resorts remove or archive these pages shortly after the season ends, resulting in broken links from press mentions they worked hard to earn. Something to consider when planning your own campaign visibility and SEO strategy.
Below is a refined list from the Festive Planning Guide, featuring some of the live (as of today) Festive landing pages and a quick scan tactical planning brainstorm guide.
Festive Landing Page Inspiration
- Hilton Anatole
- The Ritz London
- The Ritz Paris
- Hotel Del
- Paws Up Montana
- Four Seasons Oahu
- Montage Palmetto Bluff
- Fairmont Scottsdale Princess (this one is just straight up fancy and impressive 🎁)
- Christmas at Gaylord Hotels
- The Roosevelt New Orleans
- Fairmont Banff Springs
- Big Cedar
- Nemacolin
- Greenbrier
Tactical // Festive Planning
🎄Planning
Schedule weekly meetings with operations team
🎄Activations and Experiences
Brainstorm experiential activations and logistics
🎄F&B Offerings & Menus
Align culinary concepts with festive nostalgia
🎄Decorations and Ambiance
Create a plan for a multi-sensory environment that evolves from November to early January.
🎄Offers, Packages & Promotions
Drive early bookings, maximize shoulder dates, and layer in exclusive access.
🎄Community, Partnerships & Local Integration
Build connections and broaden reach through thoughtful collaboration.
🎄Messaging, Marketing & Content Strategy
Ensure alignment and festive magic across all guest touchpoints.
🎄Budget
Can your budget keep up with your ideas?
🎄Launch
Execute time! Greet guests, capture photos and videos, and enjoy the season.
🎄Post Mortem
Analyze to identify what went well, what didn’t, and how to improve.