Hotels invest heavily in OTA marketing, but the return isn’t always clear.

From booking commissions and paid media placements like TravelAds, Booking Sponsored Ads, and Ctrip Ads, to activating visibility tools like Accelerators and joining promotional campaigns, the costs add up quickly. Without clear reporting and cost breakdowns, it can be challenging to measure the actual value of OTA bookings.

This calculator helps bring all those costs into one place, giving you a starting point to assess performance, understand true acquisition costs, and begin more informed conversations around ROI and channel strategy.