Amazon Prime Day and TikTok Deal Days return this July. While the initial excitement around these events has faded, and the deals may feel less compelling, the marketing buzz remains strong. Even if your hotel does not have an Amazon or TikTok shop, you can still be part of the conversation with some advance planning.

Curated Travel Product Mood Boards

Curate aesthetic visuals like top-selling influencers do, themed around destination travel must-haves, local vendors with an Amazon or TikTok presence, or recommendations from your retail or concierge team.

Channels: Instagram, TikTok, email, blog

Content Opportunities:

• Share “Prime Picks for Your Next Getaway” featuring Amazon or TikTok Shop finds like:
  • Beach totes, linen sets, SPF mists, portable fans, travel tech.
  • Link using Amazon Affiliate or TikTok Shop links to earn commission. Your mileage may vary here, but check with your finance (or legal) teams first.
• Style it visually: post as reels, carousels, or stories.

Bonus: Include quotes from spa, boutique, or concierge teams: “Our beach team swears by this waterproof beach bag.”

On-Site Resort Retail Promotions During Prime Days

If your online channels aren’t aligned with Prime Days or TikTok Deals, or planning didn’t allow for a digital activation, consider on-property opportunities that spotlight local partners or curated retail bundles.

Channels: Physical resort boutiques, spa, F&B

Content Opportunities:

• Offer Prime Day–timed discounts in boutiques:
  • “In honor of Prime Day, enjoy 15% off your purchase July 16–17.”
• Cross-promote Amazon-inspired/curated bundles (e.g., resort robe + local skincare brand).
• Label local artisan items as “Better than Prime” to position them as exclusive.

Email Campaign: “Everything You Need for Your Staycation or Escape”

Invite your audience to elevate their next escape with a curated shopping guide designed for staycations, weekend getaways, or long-haul retreats; blend utility with style while supporting brand engagement or affiliate revenue.

Channels: Resort email list

Content Opportunities:

• Send a curated shopping guide of Prime Day finds or travel gear.
• Include:
  • Resort-branded favorites
  • Travel wellness essentials
  • “Pack Like a Pro” gear list
• Use affiliate links, or build brand presence with aspirational imagery.

Themed Resort Experiences Around Retail Moments

Pop-up shops offer a creative way to highlight limited-time partnerships, locally made goods, and top-selling retail items. Hosting an on-property pop-up during Prime Days can create guest engagement and drive interest in curated offerings.

Channels: On-site, social, PR

Content Opportunities:

• Retail Reset: Create a pop-up market featuring resort partners or local designers with exclusive promotions during Prime/TikTok Days.

Cross-Sell via Influencer or Creator Partnerships

If your social strategy permits, consider partnering with a local lifestyle influencer or one tied to a retail product sold on-property to tap into Prime Day and TikTok Deals activations.

Channels: Social, blogs

Content Opportunities:

• Partner with travel creators to make packing guides, TikTok shopping hauls, or day-in-the-life videos tagged to the resort and tied to Prime Day deals.
• Embed resort mentions: “What I packed for my stay at Ka La‘i Waikiki Beach.”